New: Peters® Excel pHLow®

January 18, 2017
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Media Contact: Lynette Von Minden, Swanson Russell, lynettev@swansonrussell.com

New Peters® Excel pHLow® 21-7-7 Acid Hammer Fertilizer Feeds Acid- Loving Plants, Reduces Growing Media pH Levels

DUBLIN, OH (Jan. 18, 2017) – Growers know that lighting, humidity, temperature and soil conditions have a tremendous impact on their plants. Water quality also plays a primary role, with hard, highly alkaline water potentially decreasing a plant’s ability to take up certain nutrients. Now, ICL Specialty Fertilizers is helping to alleviate the effects of hard water on plants by adding a new formulation to its line of Peters® Excel pHLow® water soluble fertilizers – 21-7-7 Acid Hammer.

"While the entire Peters Excel pHLow line is designed to perform well in hard water, Acid Hammer has its own unique benefits," said Kurt Brace, ornamental horticulture marketing manager for ICL Specialty Fertilizers. "It’s ideal for acid-loving plants and those plants that need a lower pH level in their growing media to thrive. And, it’s much safer to handle than traditional acids."

ICL’s Peters Excel pHLow fertilizers, including Acid Hammer, contain a unique technology called Pekacid® which replaces the conventional application of technical- and agricultural-grade phosphoric acid, resulting in a safer, easier and more effective fertilization process. Acid Hammer also immediately reduces water alkalinity, decreasing or eliminating the need to use mineral acids on acid-loving crops.

Effective on waters with alkalinity readings up to 300 ppm, Acid Hammer also fights excessive pH rise in root zones as plants take up the fertilizer. Acid Hammer’s high sulfur level prevents yellow, stunted plants, while its high iron level helps maintain green foliage on iron-inefficient plants. Chelated micronutrients are soluble and available in plant root zones, and a low P to N ratio helps prevent plant stretching.

"While applying Acid Hammer certainly helps improve the appearance and quality of plants, it also prevents scale build-up in irrigation lines and drip emitters," Brace said. "Thus, growers can produce healthier, more beautiful plants and spend less time troubleshooting irrigation equipment for an overall more positive impact on their bottom lines." Contact an ICL Territory Manager near you or learn more about Peters Excel pHLow 21-7-7 Acid Hammer.

About ICL Specialty Fertilizers:

ICL Specialty Fertilizers, a business unit of ICL Fertilizers, produces and markets a broad line of proprietary high-quality controlled-release fertilizers (CRF), water-soluble fertilizers (WSF), foliar feed, plant protection products, water conservation agents, growing media and grass seeds, for specialty crop growers, commercial nurseries, greenhouses and professional turf throughout the world. ICL-SF is one of the world's leading producers of fully water-soluble monopotassium phosphate fertilizers (MKP).

About ICL:

ICL is one of the world’s leading fertilizer and specialty chemicals companies. For a world challenged by population growth and scarce resources, ICL makes products that increase global food and water supplies and improve industrial materials and processes.

ICL produces approximately a third of the world’s bromine and is the sixth largest potash producer in the world. ICL is a leading supplier of fertilizers in Europe and a major player in specialty fertilizer market segments. One of the world’s most integrated manufacturers and suppliers of phosphate products, ICL has become the world’s leading provider of pure phosphoric acid and a major specialty phosphate player. ICL is comprised of three core segments: ICL Fertilizers, ICL Industrial Products and ICL Performance Products. Its major production activities are located in Israel, Europe, the U.S., South America and China, and are supported by major global marketing and logistics networks. ICL employs approximately 10,000 employees worldwide. For more information, visit www.icl-group.com.

Peters® Excel pHLow® 21-7-7 Acid Hammer water soluble fertilizer is ideal for acid- loving plants and those plants that need a lower pH level in their growing media to thrive.

You may also request a copy of this image via email by contacting Lynette Von Minden, lynettev@swansonrussell.com.