As the world struggles with the coronavirus (COVID-19) outbreak, containment measure are hitting us all hard, and the horticultural sector in particular. Started by Dutch company Van der Ende Groep in support of the floriculture in the famous Westland region, the #flowerboostchallenge has gone viral on Dutch social media, with companies challenging each other to buy flowers and plants.

ICL Specialty Fertilizers (Benelux) joined the challenge and ordered over 700 pot roses from local grower Arie Bouman Tuinplanten BV, one for each employee at its Benelux sites ICL SF HQ Waardenburg, Heerlen, and Grobbendonk; ICL European HQ Amsterdam, ICL Amsterdam, and ICL IP Terneuzen.