Petal It Forward

October 11, 2017
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Petal It Forward - The Flower Factor - October 11, 2017

During this nationwide “random acts of kindness” flower giveaway, consumers receive two bouquets — one to keep and one to share — to demonstrate the Rutgers University research that shows flowers make people happy and are encouraged to post on social media about their experience using the hashtag #petalitforward. The campaign’s goal is to raise consumer awareness of flower power through news coverage and social media posts.

With the recent weather disasters that have put a stress on the US floral market, ICL is excited to support and reinvigorate the power of the petal. The fertilizer industry is crucial to the success of the floral industry and our products continue to provide professional growers reliable performance and dependable results.

"We could not be happier to join in the 'Petal It Forward' campaign," said Kurt Brace, ICL Ornamental Horticulture Marketing Manager - Americas. "It is rewarding to see the impact the giving and receiving of flowers can do for an individual to brighten their day." "It is one of the many reasons I have enjoyed this industry for many years," he continued.

Please join ICL Specialty Fertilizers by sharing the #petalitforward, sharing the joy of flowers and enjoying the video from 2016 below.

Also, visit here to check out some of ICL's most trusted water-soluble fertilizers.

For more information on the overall Petal It Forward campaign, click here.

Look for more "Petal It Forward" fun from this year to come...and please remember to "Petal It Forward!"